“When dealing with the media you only get one shot to get your message across. After bringing Steve from Hendrix into our office to train me and my colleagues I now realise how underprepared we were and it was amazing how he was able to put us in a better position in just hours.
As a working journalist he has a deep sense of what is needed to take advantage of media opportunities be they TV, radio or print. If you’re going to do media, hire Hendrix.”
David Batchelor, MD at Wills & Trusts, Chartered Financial Planners
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Learning how to build relationships with journalists and gaining knowledge of how the media works helps people to be clearer in their minds about their own jobs.
They understand their company’s role and position in its industry better and therefore the messages they need to communicate in their everyday roles.
An interview with a journalist is an opportunity to change perceptions, raise awareness of products and services and to change behaviour.
The negative points a journalist will pick up on are usually linked to the complaints or bad experiences of customers, clients or staff.
A media opportunity should never be missed.
Who is it aimed at?
How does it work?
Our professional journalists help learners prepare for a media interview so they and the journalist get what they need. There are practical role plays to allow each learner to experience a press, radio/television and online interview. These are filmed and played back for feedback purposes.
What will you learn?
At the end of this intense training day, you will be equipped with a firm understanding and application of: